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Discover the new “Ingredients” feature in Veo 3.1

GIF showing the "Ingredients" feature of Veo 3.1, where an image of a woman and an image of a Korean facial cream product are imported. Veo 3.1 generates a video clip showing the woman as a blogger presenting the usefulness of the cream.
Generate a video of a woman interacting with the product using the provided images.

In the fast-paced world of corporate content creation, visual consistency is king. Until now, generating videos with Artificial Intelligence presented a major challenge: a lack of control over continuity. Have you ever tried creating an AI video sequence only to have the character’s face change between shots? That problem is a thing of the past thanks to the latest update to Google Workspace.

Today at G Nerd, we want to tell you all about the new “Ingredients” feature in Veo 3.1, a tool designed to transform how your company creates internal videos, training materials, and branded content.

What is the “Ingredients” feature (Ingredients-to-Video)?

Google has taken a quantum leap in its Google Vids tool by integrating the Veo 3.1 model. The new capability, called “Ingredients for Video”, allows users to generate high-quality 8-second video clips using specific visual elements provided by you as a foundation.

The premise is simple yet powerful: instead of relying solely on a text prompt and letting AI “imagine” the rest, you can now upload up to three reference images (your “ingredients”). Veo 3.1 uses these images as visual anchors to generate the video, ensuring that subjects, characters, and objects remain true to life.

Generate a video of a woman holding a mug, then cut to the company-branded packaging using the provided images.

The end of inconsistency in AI-generated videos

The biggest headache when using generative AI for video has always been the “hallucination” of details. A logo could become distorted, or a virtual employee’s face would change drastically when moving.

With this update, Google guarantees consistency. If you upload a product photo, the generated video will show that exact product, not an approximate version. This is vital for maintaining corporate identity and professionalism in your communications.

3 Real use cases for your business

According to official Google Workspace documentation, these are the most effective ways to leverage this technology today:

    1. Brand Storytelling and Logos: Upload an image of your corporate logo and ask Veo to generate a cinematic introduction. AI can animate the surrounding environment or create a stylized, persistent watermark without distorting your typography or official colors.


    2. Training and Character Storytelling: Need an onboarding video? You can upload a reference photo of a character or avatar. Veo 3.1 can generate multiple shots of this same person performing different actions or displaying various expressions, keeping their face identical across all scenes.


    3. Product Demonstrations: For marketing and sales teams, this is pure gold. Upload a static photo of your new product and generate videos showing it in different contexts, angles, or being used by a person—all without scheduling an expensive video shoot.

Availability

Rollout for this feature has already begun (starting November 12 for Rapid Release domains and December for Scheduled Release) and is available for the following editions:

At G Nerd, we know that adopting these tools can make all the difference in your team’s productivity. If you want to learn how to implement Google Vids into your workflow or need guidance on your Google Workspace plan, contact us today!

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