Today’s consumers are always-on, where curiosity and inspiration can strike them anytime and anywhere. They’re also kicking off their holiday buying earlier than in previous years to find the best deals and avoid supply chain issues. The race is officially on to turn curiosity into customers this holiday season! To win customers throughout the extended season, look no further than Performance Max campaigns.
Earlier this year, we shared the timeline and process for upgrading your Smart Shopping and Local campaigns to Performance Max using the “one-click” upgrade tool in Google Ads. The tool started rolling out in April for Smart Shopping campaigns and is available now for most advertisers. We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season. The self-upgrade tool for Local campaigns will be available soon. More information is coming in the next few weeks, stay tuned for updates published to the Help Center.
Starting automatic upgrades for Smart Shopping campaigns
If you use Smart Shopping campaigns you’ll have advance access to the self-upgrade tool for two months on average to give you time to upgrade yourself before automatic upgrades begin. Automatic upgrades are happening on a rolling basis for Smart Shopping campaigns that have not already been self-upgraded using the tool. Keep these details in mind as automatic upgrades begin:
- Automatic upgrades will gradually progress and finish in September for most advertisers. You’ll receive a notification in Google Ads two to three weeks before your campaigns are automatically upgraded. The notification will provide a specific date when your campaigns will start automatic upgrades.
- Some Smart Shopping campaigns using features like vehicle ads that are not yet available in Performance Max will complete automatic upgrades in early 2023. For campaigns not yet eligible for upgrades, advertisers will receive more specific information later this year about their automatic upgrades coming in early 2023.
- When your campaigns are self-upgraded using the tool or automatically upgraded, learnings from your previous Smart Shopping campaigns carry over to your new Performance Max campaigns to maintain consistent performance. Your campaign settings will also automatically transfer to Performance Max. Find more details in our Help Center.
Engage shoppers with new video formats on YouTube
New video formats, powered by your product feed, make it easier for viewers to shop relevant products directly from your video ads across YouTube on Shorts, in-feed video and in-stream.
Once you’ve upgraded to Performance Max, upload your own video assets to drive better results on YouTube. It’s never been easier to create video ads! With video ad creation now available in Google Ads, you can build a high-quality video ad in a matter of minutes and then add it to your campaigns including Performance Max.
Reach customers that consume short-form video content on YouTube Shorts
Connect with viewers while they’re discovering new or related content on in-feed video
Invite shoppers to experience your digital storefront while watching in-stream ads
Upgrade to Performance Max as soon as you can to make sure you’re well positioned for the holiday season. Visit the Help Center for best practices.
Article by Eduardo Indacochea. Read full article here.
