The travel industry is beginning to show promising signs of recovery as parts of the world reopen and vaccinations continue. On Google searches, we see that people want to travel, as long as they feel safe to do so: global searches for “where to travel”, “can I travel” and “covid travel restrictions” are near all-time highs. Google is working hard to listen to customer feedback and ensure travel companies and tourism officials have the information they need to continue the recovery.
That’s why last December we started testing Travel Insights with Google in the Asia Pacific region; is a set of tools that provides valuable insights into real-time travel demand based on global Google Search data. Today we launched Travel Insights with Google in the United States, in partnership with Destinations International and Hospitality Sales and Marketing Association International (HSMAI). Together, we will bring these tools to the travel industry in the US and around the world with training materials tailored specifically for destination organizations and hospitality marketing professionals.
Consumer information to help speed recovery
There are two free tools available within Travel Insights with Google that provide valuable data and actionable insights.
Destination Insights provides travel companies, governments and tourism boards with a clear picture of the main sources of demand by destination. This can help users understand where potential travelers may be coming from and adjust marketing campaigns accordingly. The second tool, Hotel Insights, helps hoteliers analyze search trends so they can understand where interest is coming from and attract new guests by creating a stronger digital presence.
Travel Insights tool home page.
Since we began testing these tools last year, they have helped government tourism officials in places like Singapore and Indonesia answer critical questions as they make decisions about border reopenings. As part of our ongoing global expansion, we recently launched localized versions of Travel Insights with Google in countries across Asia and Europe, including Spain, Greece, France, Italy, Croatia, China, India, Indonesia, Japan, Korea, Malaysia, Philippines, Thailand and Vietnam.
More actionable features
Based on feedback we’ve received from our pilot partners, today we’re also introducing useful new features within the Destination Insights tool.
Focusing Facts will allow users who visit Destination Insights to see a set of quick statistics such as “Fastest growing destination globally”, “Country with the most inbound interest” and “City with greater demand. ” Focusing Facts is based on the previous 84 days of data, providing a comprehensive view.
La Herramienta de dimensionamiento de la demanda es una nueva sección con distintos filtros para comparar el interés entrante y saliente entre un país principal y hasta diez países de comparación.
Revitalizar responsablemente el sector turístico requerirá ingenio y esfuerzo en toda la industria. Queremos apoyar a los profesionales de viajes y turismo con las herramientas y conocimientos que necesitan para conectarse con personas que buscan viajes. A medida que avancemos hacia la recuperación, continuaremos buscando nuevas formas de apoyar al sector global de viajes y turismo compartiendo datos y conocimientos que puedan ayudar a la industria a recuperarse.
This original article was published.
