At G Nerd, we’re always on top of the latest Google innovations to boost your productivity and that of your business. Today, we have exciting news that will transform the way small and medium-sized businesses, as well as nonprofits, create visual content: Google Vids is now available for Google Workspace Business Starter and Enterprise Starter versions, as well as Nonprofit customers.
Announced on April 29, 2025, this update represents a significant step in the democratization of professional video creation. Previously, some advanced Google Workspace features were limited to higher versions, but with this expansion, a much broader range of users will have full access to Google Vids, including its powerful AI features, for a limited time of 12 months.
What Does This Mean for Your Business?
The availability of Google Vids in Business Starter and Enterprise Starter is truly revolutionary. If you’ve ever felt intimidated by the complexity of video editing or the need for expensive software, Google Vids is your solution. It’s designed so anyone, regardless of their previous video creation experience, can produce engaging and effective videos for work.
Imagine your team’s ability to:
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Create training videos: Develop internal tutorials or onboarding materials quickly and easily.
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Generate marketing content: Produce promotional videos for your products or services, social media ads, or dynamic sales presentations.
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Improve internal communication: Share important updates, meeting summaries, or executive messages in a more engaging and memorable way.
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Telling Your Story of Impact (for nonprofits): Create compelling videos for fundraising campaigns, testimonials, or to showcase the impact of your mission.
Artificial Intelligence at the Service of Creativity
Google Vids’ big differentiator is its integration with Gemini’s features. These AI capabilities are a real game-changer, allowing novice video creators to arrive at a first draft much faster. With just a few prompts, Gemini can help you structure your video, suggest content, and even generate visual and audio elements, significantly speeding up the creative process.
This means you don’t need to be a video editing expert or have a production team. Google Vids, with the help of AI, does the heavy lifting, allowing you to focus on the message and story you want to tell.
Aimed at a Wider Audience
The target audience for this expansion includes all end users within organizations using Google Workspace Business Starter, Enterprise Starter, and those part of the Nonprofit Program. The goal is clear: to equip more people with the tools they need to improve their communication and engagement through the power of video.
At G Nerd, we’re convinced this update will open up a world of possibilities for our clients. If you have any questions about how to implement Google Vids in your communication strategy or how to optimize your Google Workspace, don’t hesitate to contact us. We’re here to help you make the most of all the tools Google offers.
