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Animation showing the process of using Gemini Deep Research for a marketing agency's competitor analysis.

We’re excited to tell you about one of the most impactful updates to Google Workspace: the integration of Gemini Deep Research into Gemini Advanced. Launched on February 20, 2025, this feature is designed to transform the way you conduct complex investigations, saving you hours of work and providing you with comprehensive, easy-to-digest reports.

What is Gemini Deep Research and How Does It Benefit You?

Imagine reducing hours of research to just minutes. That’s precisely what Deep Research allows you to do. This powerful tool delves into complex topics, analyzing relevant information from across the web to present its findings in structured and understandable reports.

For businesses and professionals using Google Workspace, the applications are vast and transformative:

  • Industry Research: Need to understand emerging trends in a specific sector, such as sustainable battery technology? Deep Research can analyze countless sources to give you a clear and concise overview.
  • Competitive Analysis: Identify your local competitors, analyze their strategies, and receive recommendations on potential business locations—all with the depth that only Gemini can offer.
  • Customer Research: Prepare for your client meetings like never before. Generate detailed reports on your products, your company’s management, and your competitive landscape, ensuring you’re always one step ahead.
  • Educational Support: For educators and academic teams, Deep Research is an invaluable ally. It facilitates grant writing, lesson planning, and the creation of impactful presentations by synthesizing information from numerous articles and websites.

This is how Deep Research Works

The process is intuitive and highly efficient:

  1. Define your question: Start by entering a detailed research question in Gemini Advanced.
  2. Review the Research Plan: Gemini will propose a multi-step research plan. You’ll be able to review and adjust it to ensure it aligns perfectly with your goals.
  3. Exhaustive Analysis: Deep Research will analyze the most relevant information on the web, continuously refining its analysis as it progresses.
  4. Report Generation: Once the analysis is complete, you’ll receive a comprehensive report with key findings. This report can be easily exported to Google Docs for sharing and collaboration with your team. The report also includes links to the original sources, allowing you to dig deeper if you wish, and you can ask follow-up questions to further refine the results.

Availability

To access this feature, you must have one of the following Google Workspace editions: Business Standard and Plus, Enterprise Standard and Plus, or the Gemini Education or Gemini Education Premium add-ons. If you’d like to learn more about which version of Google Workspace best suits your business, you can check out the pricing and features here.

At G Nerd, we firmly believe that Gemini Deep Research is a game-changing tool for our clients, enabling them to make more informed decisions and operate with unprecedented efficiency. If you need help optimizing your Google Workspace or managing your Google Adscampaigns, please don’t hesitate to contact us!

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