Business New insights for the holidays and beyond Two years ago, we created the Insights page to help you keep up with changing…eusojDecember 14, 2022
Business Turning data into results with data-driven attribution As the digital marketing landscape evolves, the need for nimble and durable measurement continues to…eusojDecember 13, 2022
Business 3 ways for hotels to maximize their presence on Google In a typical month, Google sends hundreds of millions of website visits and phone calls…eusojNovember 14, 2022
Business A new way to control and optimize frequency on YouTube Achieving the right video ad frequency for both viewers and advertisers has always been a…eusojNovember 9, 2022
Business 3 ways to keep audiences engaged in a content-driven world Consumers navigate a widening variety of digital content from text to image to video—and they…eusojNovember 3, 2022
Business 3 app measurement strategies for business growth Marketers are investing more in their apps. That’s why we’re introducing new tools to help…eusojOctober 31, 2022
Business The YouTube Effect: New ways to reach engaged audiences People are gravitating toward content they relate to, whether they’re watching in their living rooms…eusojOctober 17, 2022
Business Easier ways for brands to manage suitability across Google With the rise of streaming, content creation is more diverse than ever before and consumers…eusojOctober 12, 2022
Business 3 new ways to help attraction and tour operators reach more travelers Traveling can be a source of joy and excitement, especially when meaningful experiences are involved.…eusojOctober 11, 2022
Business Strengthening measurement with new tagging capabilities Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand…eusojOctober 5, 2022