While travel restrictions continue to vary across the globe, people are still dreaming of places to visit and things to do. Searches for “activities near me” have grown over the past 12 months, with specific queries like “ziplining” growing by 280% and “aquariums” by 115% globally. In response to this increasing interest, and to support the travel industry’s recovery, we’re introducing new ways to discover attractions, tours and activities on Search.
Now, when people search on Google for attractions like the Tokyo Tower or the Statue of Liberty, they’ll see not just general information about the point of interest, but also booking links for basic admission and other ticket options where available. In the months ahead, we’ll also begin showing information and booking links for experiences in a destination, like wine tasting in Paris or bike tours in California.
There are a variety of partners that we’re working with, including online travel agencies and technology providers, to make this information available on Search. If you operate any attractions, tours or activities and want to participate, learn more in the Help Center.
Introducing a new ad format for things to do
We’re also introducing a new ad format for things to do that will help advertisers drive additional revenue and bookings as recovery continues. With more details like pricing, images and reviews, these new ads on Search will help partners stand out and expand their reach even further. Read more about how to get started in our Help Center.
Article by Richard Holden. Read full article here.
