What’s changing
In July 2020, we announced a pilot for Brand Indicators for Message Identification (BIMI) in Gmail. Starting today, Gmail announces general availability of BIMI support across Gmail.
BIMI aims to increase the adoption of strong authentication in the email ecosystem for those who have implemented Domain-based Message Authentication, Reporting, and Conformance (DMARC). For senders that have adopted DMARC and have validated their imagery, Gmail will display the validated logos in the avatar slots, increasing confidence in the source of emails for recipients.
Before and after BIMI: Validated logos display on authenticated emails.
See below for more information, as well as the Cloud Blog for more information on BIMI for Gmail.
Who’s impacted
Admins
Why it matters
BIMI promotes another layer of security to Gmail by requiring strong authentication and verification of logos before they’re displayed in the Gmail avatar slot. Strong authentication increases confidence in the source of emails and provides recipients with a more immersive experience. Further, this helps email security systems filter spoofed, phishing emails from legitimate messages.
Read full article here.
